Channel Partner program

The infrastructure context layer your customers are already asking for.

Guide your clients, step by step, toward AI-ready infrastructure. Starting with free AI-readiness infrastructure assessments.

Become a OneIQ Partner See the economics

Five ways to extend your services business

One platform. Many services. Recurring value at every stage.

Leading to more AI opportunities — OneIQ Assessments open the door for free; from there, every step is a distinct, stackable way to grow revenue on the same underlying platform.

1
Assessments (Free)

Start the conversation

  • Quickly assess environment
  • Identify risks and opportunities
  • Provides initial catalyst for further conversations
Benefits to you
  • Loss leader aligns buyer/seller with zero friction
  • Builds trust and credibility
  • Opens the door to next steps
  • Feeds your data moat for future opportunities
Commercial model
Free
2
Insights Factory

Land the opportunity

  • Primary commercial offer
  • Generate built-in, seller-branded reports through AI Studio
  • Convert telemetry into insight
Benefits to you
  • Turns the free assessment into a scalable, repeatable revenue product
  • Partner doesn’t have to generate their own reports, saving time
Commercial model
Enterprise license (by partner size)
3
Insights Factory+

Connect to your own LLM

  • Point your own LLM model to OneIQ Infrastructure Context Gateway (ICG)
  • AI analyzes data to deliver insights
  • Build your own report types
Benefits to you
  • Partner IP and differentiation
  • Defend margins and stand out from the competition
Commercial model
Enterprise license add-on
4
MSP Enablement

Operate and optimize

  • Optimize performance and cost
  • Plan renewals, rightsizing, and modernization
Benefits to you
  • Deliver measurable operational and financial outcomes
  • Reduce risk and improve service reliability
  • Grow managed services revenue and customer retention
Commercial model
Per entity
5
Sold as a Service

Deliver AI-powered infrastructure intelligence

  • Ask questions in natural language
  • Get governed, answer-shaped results
  • Secure, read-only access within Agent Zones
Benefits to you
  • Differentiate with AI-powered insights
  • Ensure secure, governed access with Agent Zones
  • Unlock new AI-driven offerings and partner opportunities
Commercial model
Your own recurring service
Download

Why partners lead with it

You walk in as the AI expert. For every account you already own.

Your customers want AI in their infrastructure and don't know where to start. You do. OneIQ ICG lets you walk into any account - regardless of what's in the rack - and make it AI-ready, fast. Not a roadmap. Not a 12-week engagement. An answer, on the estate they already run.

01

The natural place to start an AI project

Your customers want AI in their data centre and don't know where to begin. Their infrastructure - the thing you already manage - is the obvious first project. OneIQ ICG is what makes it possible.

02

It surfaces the work you already deliver

Aging hosts, end-of-support versions, stranded capacity, refresh and migration waves - the intelligence brings the next project into view, and it's the hardware, services, and projects you already sell.

03

Consume it, sell it, or build on it

Run it internally to manage your own operations, offer it as a managed service, or use it as the baseline for every future agentic project. One layer, several ways to put it to work.

04

No platform vendor will sell this. You do.

OneIQ ICG is OEM-neutral by design - no hypervisor or cloud vendor owns it and none can. You're the one who made the customer's infrastructure AI-ready. The relationship, the recommendation, and the recurring revenue stay yours.

Three ways to put it to work

Run it, sell it, embed it - or all three.

OneIQ fits into your practice however makes sense. Use it internally to sharpen your own operations, sell it as a managed service, embed it inside your own AI appliance, or combine all three - the layer is the same either way.

Model 1

Run it

Bring your own AI and run your own queries against it. Use OneIQ ICG internally the way an MSP would - to manage your customers' estates, cut assessment time, and surface the next project before the customer asks for it.

  • Cut AI-readiness infrastructure assessment time to minutes
  • Surface refresh, migration, and compliance projects automatically
  • Lift sales productivity - your team asks, OneIQ ICG answers
  • Keep inference costs inside your own LLM spend
Model 2

Manage it

License pre-built Agent Zone skills and report artifacts. OneIQ carries the inference and the innovation roadmap. You carry the customer relationship and set your own price.

  • Pre-built zones for capacity, patch, refresh, and cloud cost
  • OneIQ carries the inference - you own the customer relationship
  • Recurring revenue on infrastructure your customers already run
  • One-time assessments become ongoing managed relationships
Model 3

Embed it

Embed OneIQ ICG as the governed context layer inside your infrastructure analysis appliance - shipping AI-ready context out of the box instead of raw telemetry.

  • Ship AI-ready infrastructure context out of the box - no data plumbing to build
  • OneIQ handles normalisation, enrichment, and governance; you own the appliance experience
  • White-label or co-branded, deployed inside the customer's own environment
  • One integration point instead of connectors for every hypervisor and cloud
Download

Channel Partner economics

Recurring revenue on every deployment, built into the engagement you're already selling.

OneIQ is deployed into the customer environment as part of a Channel Partner's hardware or services package. It deploys an Infrastructure Context Gateway (OneIQ ICG) that lets the customer connect any frontier AI model directly to their infrastructure - governed, scoped, and ready to query. Channel Partners earn recurring margin on every deployment and renewal, and deal size scales with the customer's estate.

Revenue model

Recurring margin per deployment

Channel Partners earn a significant recurring percentage on every entity licensed and renewed. Exact deal economics are discussed in your first partner conversation - we don't publish rates publicly to protect your pricing in competitive situations.

  • Recurring margin, not one-time
  • Deal size scales with customer VM count
  • Multi-Workspace accounts compound over time
  • No minimum commitment to get started
Deal velocity

Fast time to first revenue

The shortest path to a closed deal is showing a live Agent Zone on infrastructure the customer already owns. That's fast to set up - meaning you can run a proof-of-value in a single meeting and close the same week.

  • No infrastructure pre-requisites for a POV
  • Works on VMware, Nutanix, HCI, bare metal, cloud
  • Agentless deployment removes procurement friction
  • OneIQ provides demo methodology and support
Account stickiness

Infrastructure intelligence is a platform, not a feature

Once a customer has governed Agent Zones, they expand rather than replace. AI agents, compliance audits, and migration projects all pull from the same OneIQ layer - giving you ongoing involvement in every initiative that touches the estate.

  • Expands with every new AI or automation initiative
  • Compliance and audit use cases drive repeat engagement
  • You stay in the account as a trusted technical advisor
Co-selling support

We support the deal, you own the relationship

OneIQ's team is available to join technical calls, run demos, and support proposals - but you stay the primary relationship. We're here to help you close, not to take over the account.

  • Technical pre-sales support available
  • Joint demo capacity on request
  • Proposal and scoping assistance
  • Channel Partner-branded collateral available

Pipeline intelligence

The baseline tells you what the customer doesn't know yet.

Before a customer can decide where to go next, they need to know what's actually in the estate. OneIQ's baseline surfaces refresh candidates, migration-ready workloads, compliance gaps, and cost anomalies. Most haven't been scoped or budgeted yet. You see them first, before anyone else is in the conversation.

Refresh & lifecycle

Servers past warranty or end-of-support are flagged automatically, before the customer has issued an RFP or called anyone else.

Migration candidates

Underutilised workloads costed against cloud equivalents. The migration conversation starts from data, not from a consultant's estimate.

Compliance & audit gaps

Snapshot gaps, unpatched firmware, agents with broad access: findings that open remediation and audit projects the customer didn't know they had.

Why us

A message from our CCO.

Sam Kirchoff
Sam Kirchoff
Chief Commercial Officer · OneIQ
Founder, Live Optics (2009) · Acquired RVTools for Dell (2023)
CCO & CPO of OneIQ - since 2024

For more than 17 years I've pioneered and led the industry's best partner-engagement and assessment platforms.

This next evolution at OneIQ is a big one. Every other option is owned by a large OEM or provider that tries to make their agenda yours.

Channel Partners need better tooling, better privacy, and modern AI integration. This is our passion - contact us any time.

Become a OneIQ Partner

Ready to talk

Apply and hear back within a business day.

The application takes three minutes. The first conversation covers deal economics, your customer base, and whether there's a natural fit. No pressure, no commitment.

Become a OneIQ Partner